What tends to be considered easier to achieve than revenue synergies?

Cost synergies are often considered easier to achieve than revenue synergies because they typically involve reducing expenses rather than increasing income. In the context of mergers and acquisitions, cost synergies can be realized through various measures such as eliminating duplicate functions, consolidating facilities, and streamlining operations. These adjustments often lead to immediate and quantifiable savings.

On the other hand, revenue synergies involve generating additional sales or income by leveraging combined capabilities, enhancing market reach, or cross-selling products, which can be more complex and uncertain. Achieving revenue synergies often requires significant changes in sales strategies, customer retention efforts, and overall market dynamics, making it a more challenging and longer-term endeavor than simply cutting costs.

Thus, the straightforward nature of identifying and implementing cost savings makes cost synergies comparatively easier to realize than revenue synergies.