What is a potential downside of pursuing revenue synergies?

Pursuing revenue synergies often involves integrating operations, products, or customer bases from different companies. This process can take considerable time to realize the anticipated benefits. Revenue synergies are inherently speculative because the projected increases in sales or market opportunities might not materialize as expected. There is a degree of uncertainty involved, which means that the actual benefits might take longer to manifest than initially planned.

In contrast to some other strategic actions that can yield immediate effects, the realization of revenue synergies often depends on various factors, including market conditions, regulatory pressures, and customer acceptance. Therefore, organizations must be prepared for the possibility that the outcomes of pursuing revenue synergies may not align with the timelines projected during planning, necessitating flexibility and patience.